ICP scoring
Score every inbound against your retainer-fit ICP and surface only the qualified.
USE CASE · AGENCIES
ARIA for Agencies
Agencies sell high-trust, high-consideration retainers. ARIA handles the qualification grind so founders and strategists only show up for fit calls.
Who this is for
Boutique to mid-size agencies (marketing, growth, consulting, design, dev) running inbound + referral sales, often founder-led or strategist-led.
The problem
Your best leads come from founders and strategists doing Twitter/LinkedIn content and hitting inboxes at scale. But someone still has to reply to every DM, separate tire-kickers from real retainer leads, and schedule the right fit call. That someone is currently the wrong person.
HOW ARIA HELPS
- •Qualifies inbound against retainer-fit ICP (industry, budget, scope, urgency)
- •Replies in your agency voice across WhatsApp, email, LinkedIn DMs
- •Books fit-calls only when a lead passes qualification
- •Prepares a Founder/Strategist Brief before every call
- •Tracks which referral partners and channels send the best leads
DAILY WORKFLOW
A day with ARIA
- 1ARIA captures every DM, email, form submission
- 2Qualifies — flags tire-kickers, escalates retainer-fit only
- 3Drafts the fit-call booking reply in your agency tone
- 4Prepares a pre-call brief with lead context and scope signals
- 5Weekly Recap shows which referral partner or content piece converted best
TOOLS ARIA REPLACES
What ARIA reduces dependence on
Generic CRMInbox triageManual qualification formsSeparate proposal trackersMultiple Calendly links
KEY FEATURES
Dashboard features you'll live in
Objection handling
Pre-loaded responses for "I need a one-off project" and scope-creep asks.
Founder Briefs
Pre-call context: industry, past touchpoints, scope signals, likely objections.
Referral tracking
See which partner, content, or platform sent each qualified lead.
Proposal graveyard
Watchlist of stuck proposals — ARIA drafts a deadline-framed founder note to unstick.
Human Handoff
Only ping the founder/strategist when the lead is scope-fit and ready to buy.
COMMON QUESTIONS
FAQs
Yes. Train ARIA with your minimum retainer, preferred scope, and disqualifiers. ARIA politely redirects one-off project requests, and escalates retainer-fit conversations only.
See ARIA in action
Deploy your first AI sales hire
Book a 20-min demo and see ARIA working your leads in under 60 seconds.