Smart routing
Route leads to AEs by territory, ICP fit, round-robin, or custom rules.
USE CASE · SALES TEAMS
ARIA for Small Sales Teams
ARIA is the AI BDR / SDR layer your 2–10 person sales team needs. Qualify, follow up, route, and brief — so AEs only talk to ready-to-buy leads.
Who this is for
Small B2B sales teams (2–10 people), founder-led or led by a first sales hire, running inbound + light outbound motions.
The problem
Every AE has 200 leads in some sheet or CRM. 40 of them are actually worth a call this week. The rest are stale, silent, or tire-kickers. Your AEs spend 60% of their day on admin, not selling. Hiring an SDR takes 3 months. You need that SDR today.
HOW ARIA HELPS
- •Handles first-reply within minutes of every inbound
- •Qualifies against team-wide ICP and routes to the right AE
- •Runs follow-up cadences across WhatsApp, email, LinkedIn
- •Prepares a Founder Brief before every AE call
- •Escalates hot leads via Human Handoff — not every reply
- •Weekly performance recap per AE + team-wide report
DAILY WORKFLOW
A day with ARIA
- 1Lead arrives → ARIA sends first reply in under 5 min
- 2Qualifies → routes to AE based on territory, size, or round-robin
- 3AE receives a Founder Brief 30 min before each call
- 4Follow-ups auto-shipped across channels — AE approves or skips
- 5Manager reviews Weekly Recap for team velocity + coaching moments
TOOLS ARIA REPLACES
What ARIA reduces dependence on
Hiring an SDR (3-month lead time)Cadence tool sprawlManual qualification formsSeparate reporting layerGeneric CRM data entry
KEY FEATURES
Dashboard features you'll live in
AE dashboards
Every AE gets their own Morning Brief, Lead Feed, Pipeline Mood.
Team reports
Manager view: team velocity, per-AE close rates, channel performance, lost reasons.
Human Handoff
Hot leads, pricing asks, competitor mentions → escalated with context.
Playbooks library
Team-wide playbooks: inbound qualification, outbound sequence, revival, webinar follow-up.
Sales Assets
Shared library of approved messages, case studies, proposals, founder voice notes.
COMMON QUESTIONS
FAQs
For small teams (2–10 people), ARIA replaces most SDR work — first-reply, qualification, follow-up, briefing. For larger sales orgs, ARIA augments SDRs by handling the repetitive 80% of their workflow.
See ARIA in action
Deploy your first AI sales hire
Book a 20-min demo and see ARIA working your leads in under 60 seconds.