USE CASE · STARTUPS

ARIA for Startups

Pre-sales-team startups need pipeline, not another CRM. ARIA plugs the leak between founder attention and inbound demand — so your first 100 demos don't slip through the cracks.

Who this is for

Pre-seed to Series A startups with 1–2 people covering sales, often the founder + a generalist. You need velocity and consistency before hiring a full sales function.

The problem

You raised to grow, but you're still manually chasing leads. You tried a CRM and it became another thing to update. You tried Zapier automations that send 'Hey {first_name}' messages — and they bombed. You need a system that actually thinks.

HOW ARIA HELPS
  • Replaces the "founder chasing leads on WhatsApp at midnight" pattern
  • Builds a pipeline system that keeps working when you're in investor meetings
  • Qualifies against your ICP so you don't burn time on the wrong logos
  • Turns every demo into a Founder Brief in your inbox 30 min before the call
  • Surfaces channel performance so you double down on what works
DAILY WORKFLOW

A day with ARIA

  1. 1
    Morning: ARIA Brief + Lead Feed — 5 minutes to set the day's priorities
  2. 2
    Midday: ARIA handles follow-ups across channels while you're pitching or building
  3. 3
    Before demos: Founder Brief drops in Slack / email 30 min before every call
  4. 4
    Afternoon: Human Handoff alerts — only for leads that truly need you
  5. 5
    Friday: Weekly Recap — what moved, what leaked, what to double down on
TOOLS ARIA REPLACES

What ARIA reduces dependence on

Generic CRMZapier follow-up hacksSpreadsheet pipelinesManual demo prep docsSeparate reporting tools
KEY FEATURES

Dashboard features you'll live in

Train ARIA wizard

Under 15 min to load ICP, voice, offer, qualifying logic, objection handling.

Sales Playbooks

Preset motions: inbound qualification, outbound, webinar follow-up, revival.

AI Sales Journeys

17-step default journey + 5 templates. Customise touchpoints and channels.

Founder Briefs

Pre-call brief with lead context, likely objections, opening lines — Claude-powered.

Weekly Recap

Narrative summary + KPIs + next-week focus. Ready to share with your board.

Revival Engine

7 revival segments + Day 1/4/9/15/30 cadences for silent and past leads.

COMMON QUESTIONS

FAQs

ARIA is built for exactly this stage. No RevOps team needed, no multi-month implementation. You connect WhatsApp and Calendly, run the 15-min Train ARIA wizard, and ship.
See ARIA in action

Deploy your first AI sales hire

Book a 20-min demo and see ARIA working your leads in under 60 seconds.